VeganBurg Celebrates Singapore's 54th Birthday With a Special National Day Meal

The Much-Awaited National Day Meal Has Landed at VeganBurg

  • Bespoke vegan burger to celebrate National Day

  • Inspired by much-loved Chili Crab seafood dish

  • Special ingredients include vegan konjac “crab” meat patty and homemade chili crab sauce made from handcrafted rempah

  • Comes with plant-based cholesterol-free egg that is made from pumpkin

  • Meal includes Curry Fries, Ginger Lemonade, and Coconut Pineapple Ice Cream

  • Priced at $24.90 for a 1-for-1 set

  • Available from 9 August to 23 August 2019

 
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VeganBurg's exclusive National Day Meal will set fireworks to your tastebuds

SINGAPORE, 15 July 2019 - The countdown begins to National Day and to celebrate, VeganBurg is mixing it up and reinventing a traditional hawker meal with the launch of the National Day Meal. For a limited time only, the National Day Meal will be available for dine-in from 9 - 23 August 2019.

Chili crab has been enjoyed by locals and tourists alike for decades, and the delicious Chili Krab Burger combines everything Singaporeans love about the famous seafood dish plus an infusion of bespoke ingredients. The plant-based burger is piled with crispy-outside-and-fluffy-inside vegan shredded konjac “crab” meat patty, cholesterol-free sunny side up egg, farm-fresh hand-leafed romaine lettuce, authentic homemade chili crab sauce made from handcrafted rempah with chili padi, red chili and ginger - topped with fresh coriander. All of this scrumptious goodness is sandwiched between an artisan fiber-fueled wholemeal bun.

Alex Tan, founder of VeganBurg says, “We love to offer our customers new and exciting fare and the National Day Meal celebrates the heart and soul of Singaporean food. We’re igniting fireworks as we are doing a 1-for-1 promotion together with this campaign. We are certain that people will enjoy the shiok curation!”

The National Day Meal is made even better with Curry Fries, Ginger Lemonade, and Coconut Pineapple Ice Cream.  The National Day Meal is a 1-for-1 promotion priced at $24.90. For more information, visit veganburg.com/Singapore.

To follow how other people are making their National Day brighter, join the conversation on Instagram with #vbchilikrab.

Download Images Here

 
 

 

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About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. The brand prides itself with unique East-meets-West recipes, with seasonal specials like Chili Krab, Rasa Sayang, and Curry Dahl burgers throughout the year. All items at VeganBurg are 100% plant-based and cholesterol free.

 

Singapore’s Very Own, VeganBurg, Nabs America's 74th Spot in Fast Casual’s TOP 100 Movers and Shakers Awards

2019 is officially the year of the plant-based fast casual restaurant boom lead by VeganBurg’s success

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SINGAPORE, 27 JUNE 2019 – Instagrammable food, clean food, food technology, clean meat - these are just some of the keywords and trends that encapsules 2019’s food industry. For Singapore-based VeganBurg, the business in quick service is just getting brighter. From big brands to small family-owned businesses, people can’t seem to shake their insatiable taste for burgers and fries off.

Which is why, it didn’t really come as a surprise when the Southeast Asia’s secret has started making waves in the United States with its first successful location in San Francisco. Earlier this month in Chicago, VeganBurg received the 74th title from Fast Casual, America’s leading news and information source for events, trends, and people in the $23.5 billion fast casual restaurant industry segment.

“This award is exceptional, not only it is a testimony of what we do, but also, an affirmation to our vision of building the burger of the new generation. In addition, it will also help accelerate our work in teaming up with only the best investors, partners and franchisee to help us with our immediate expansion in California.” Alex exclaimed.

“While each winner offered customers a little something extra to differentiate it from its competitors, the top performers also shared important similarities — a heavy emphasis on employee training, high-quality ingredients, technology upgrades, brand culture and a passion for giving back to their communities”, Cherryh Cansler, VP of Editorial, Networld Media Group said.

But that isn’t to say that the fast casual industry is dormant. Customer demands are endlessly evolving and businesses need to meet the demand head-on in order to keep up. Consumers are now hungry, more than ever, for something that is healthy, quick, and picture-perfect delicious. Driven by the Snapchat and Instagram generation, the quick service industry is changing in a heartbeat and VeganBurg is leading the change.

VeganBurg launched in 2010 and has quickly built a reputation as a pioneer in plant-based fast casual and food technology.

The Singapore-born brand offers 100% plant-based, bespoke burgers featuring global flavors and a wide-ranging sidekicks selection throughout its two locations in Singapore and San Francisco, the epicenter of the plant-based movement in the United States .

The fast casual restaurant is for people of all ages, from all walks of life. Whoever you are, whatever you do, VeganBurg has something for you to enjoy. The raw industrial-safari chic ambience provides the perfect back-drop for the best burger experience.

What truly sets VeganBurg apart from other fast casual outlets is the chain’s dedication to their craft and staff. They take pride on their humble beginnings and their crew diversity.

The focus on amazing burgers and putting their crew at the heart of their game is paying off, with VeganBurg reaching three key milestones:. 1. Exponential sales growth since opening in 2015 - with a sales growth of over 40% YoY; 2.  Bestowed the San Francisco Green Business Award in 2017; and 3. Opened its doors for franchising in the United States in 2018. And in less than a month after announcing their franchise fleet, VeganBurg signed their first franchisee in California.

In addition, VeganBurg has streamlined its operations and documented its unique offering so prospective franchisees can adapt quickly to the fast casual game.

The brand is developing its network of franchise locations –seeking passionate partners to propel the VeganBurg promise and movement nationwide. VeganBurg is currently raising funds to open more restaurants in California and beyond. As of press time, they are working on opening more stores in San Francisco’s Bay Area targeting operations by the end of 2020. Chrissie Hynde, Steve Aoki, and Oliver Sykes of Bring Me The Horizon are just some of high-profile personalities who rave about them.

“To anyone interested in seeing VeganBurg become a local in your town, I can vouch for the purity and excellence that anything with Alex Tan’s name on it will guarantee. His total dedication to making the world a better place impressed me even more than his burgers.” said rock legend, Chrissie Hynde.

Reflecting on their success thus far, Tan said, "VeganBurg is a healthier and more sustainable option. People can see that it's fast food for the future. And because of our Singapore roots, our menu items will continue to push global flavors and offerings."

This award marks the official step for a shift towards a more inclusive and plant-based fast casual future and VeganBurg is proud to be a pioneer.

VeganBurg’s CEO Alex Tan and Rock Legend Chrissie Hynde

VeganBurg’s CEO Alex Tan and Rock Legend Chrissie Hynde

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About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. The brand prides itself with unique East-meets-West recipes, with seasonal specials like Chili Krab, Rasa Sayang, and Curry Dahl burgers throughout the year. All items at VeganBurg are 100% plant-based and cholesterol free.

About Fast Casual Top 100 Movers and Shakers

The Fast Casual Top 100 Movers & Shakers – for the past 14 years -- has recognized the industry’s most innovative brands.

Since 1997, FastCasual.com has reported on the important news, events, trends and people in the $23.5 billion fast casual restaurant industry segment.

VeganBurg, The World’s First Plant-Based Burger Joint is Fast Casual’s Top 74 Mover and Shaker for 2019

2019 is officially the year of the plant-based fast casual restaurant boom lead by VeganBurg’s success

IMG_9844.jpeg

SAN FRANCISCO, JUNE 1, 2019 – Instagrammable food, clean food, food technology, clean meat - these are just some of the keywords and trends that encapsules 2019’s food industry. For Singapore-based VeganBurg, the business in quick service is just getting brighter. From big brands to small family-owned businesses, people can’t seem to shake their insatiable taste for burgers and fries off.

Which is why, it didn’t really come as a surprise when the Southeast Asia’s secret has started making waves in the United States with its first successful location in San Francisco. Earlier this month in Chicago, VeganBurg received the 74th title from Fast Casual, America’s leading news and information source for events, trends, and people in the $23.5 billion fast casual restaurant industry segment.

“This award is exceptional, not only it is a testimony of what we do, but also, an affirmation to our vision of building the burger of the new generation. In addition, it will also help accelerate our work in teaming up with only the best investors, partners and franchisee to help us with our immediate expansion in California.” Alex exclaimed.

“While each winner offered customers a little something extra to differentiate it from its competitors, the top performers also shared important similarities — a heavy emphasis on employee training, high-quality ingredients, technology upgrades, brand culture and a passion for giving back to their communities”, Cherryh Cansler, VP of Editorial, Networld Media Group said.

But that isn’t to say that the fast casual industry is dormant. Customer demands are endlessly evolving and businesses need to meet the demand head-on in order to keep up. Consumers are now hungry, more than ever, for something that is healthy, quick, and picture-perfect delicious. Driven by the Snapchat and Instagram generation, the quick service industry is changing in a heartbeat and VeganBurg is leading the change.

VeganBurg launched in 2010 and has quickly built a reputation as a pioneer in plant-based fast casual and food technology.

The Singapore-born brand offers 100% plant-based, bespoke burgers featuring global flavors and a wide-ranging sidekicks selection throughout its two locations in Singapore and San Francisco, the epicenter of the plant-based movement in the United States .

The fast casual restaurant is for people of all ages, from all walks of life. Whoever you are, whatever you do, VeganBurg has something for you to enjoy. The raw industrial-safari chic ambience provides the perfect back-drop for the best burger experience.

What truly sets VeganBurg apart from other fast casual outlets is the chain’s dedication to their craft and staff. They take pride on their humble beginnings and their crew diversity.

The focus on amazing burgers and putting their crew at the heart of their game is paying off, with VeganBurg reaching three key milestones:. 1. Exponential sales growth since opening in 2015 - with a sales growth of over 40% YoY; 2.  Bestowed the San Francisco Green Business Award in 2017; and 3. Opened its doors for franchising in the United States in 2018. And in less than a month after announcing their franchise fleet, VeganBurg signed their first franchisee in California.

In addition, VeganBurg has streamlined its operations and documented its unique offering so prospective franchisees can adapt quickly to the fast casual game.

The brand is developing its network of franchise locations –seeking passionate partners to propel the VeganBurg promise and movement nationwide. VeganBurg is currently raising funds to open more restaurants in California and beyond. As of press time, they are working on opening more stores in San Francisco’s Bay Area targeting operations by the end of 2020. Chrissie Hynde, Steve Aoki, and Oliver Sykes of Bring Me The Horizon are just some of high-profile personalities who rave about them.

“To anyone interested in seeing VeganBurg become a local in your town, I can vouch for the purity and excellence that anything with Alex Tan’s name on it will guarantee. His total dedication to making the world a better place impressed me even more than his burgers.” said rock legend, Chrissie Hynde.

Reflecting on their success thus far, Tan said, "VeganBurg is a healthier and more sustainable option. People can see that it's fast food for the future. And because of our Singapore roots, our menu items will continue to push global flavors and offerings."

This award marks the official step for a shift towards a more inclusive and plant-based fast casual future and VeganBurg is proud to be a pioneer.

VeganBurg’s CEO Alex Tan and Rock Legend Chrissie Hynde

VeganBurg’s CEO Alex Tan and Rock Legend Chrissie Hynde

- End -

About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. The brand prides itself with unique East-meets-West recipes, with seasonal specials like Chili Krab, Rasa Sayang, and Curry Dahl burgers throughout the year. All items at VeganBurg are 100% plant-based and cholesterol free.

About Fast Casual Top 100 Movers and Shakers

The Fast Casual Top 100 Movers & Shakers – for the past 14 years -- has recognized the industry’s most innovative brands.

Since 1997, FastCasual.com has reported on the important news, events, trends and people in the $23.5 billion fast casual restaurant industry segment.

VeganBurg's Official Statement About Impossible Foods

Here at VeganBurg, we value how the scientific community work together in order to reach the same goal - sustainability.

Glyphosate is a well-studied chemical and it is not a carcinogenic contrary to what most people think. And based on the peer reviewed scientific studies that my team and I have read,  we all agree that it is safe and does not pose any risk. We believe that science shouldn’t be up for debate based on fear and fearmongering. We stand by the scientific community. 

As such, we stand by the FDA's evaluation of Impossible Food's products. And we quote "Based on the information that Impossible Foods provided, as well as other information available to FDA, we have no questions at this time regarding Impossible Foods’ conclusion that soy leghemoglobin preparation is GRAS under its intended conditions of use to optimize flavor in ground beef analogue products intended to be cooked." as linked: https://res.cloudinary.com/dlvhhibcv/image/upload/Documents/2018-07-23_GRN_737_Response_Letter.pdf 

Here are a couple of helpful links from the genetic literacy project.

https://geneticliteracyproject.org/2018/06/11/why-is-the-impossible-burger-under-attack-by-anti-gmo-groups/

https://gmo.geneticliteracyproject.org/FAQ/is-glyphosate-roundup-dangerous/

And here are the links to Impossible Foods official statements:

https://medium.com/impossible-foods/setting-the-record-straight-how-moms-across-america-lies-to-promote-a-dangerous-fundamentalist-bea50822605a

And for the complete rebuttal, please see this link: https://medium.com/impossible-foods/setting-the-record-straight-how-moms-across-america-lies-to-promote-a-dangerous-fundamentalist-bea50822605a 

Message from Impossible Foods: Impossible was deemed 100% safe to eat by both the US FDA and the Singapore AVA.  In terms of Glyphosate, this is commonly detected at these low levels in both organic and non-organic foods. In fact, the minuscule levels of these chemicals that were detected in both the Beyond Burger and Impossible Burger were less than 1/1000 the limit set by EPA for glyphosate residue in dried pea (8,000 ppb) and soybeans (20,000 ppb), respectively. They were even almost 100-fold lower than the glyphosate limits set by USDA for ORGANIC certification of pea protein (400 ppb) and soy protein (1,000 ppb) - ie, the glyphosate levels measured in both products would easily pass the glyphosate-residue requirements for organic certification of soybeans or peas, respectively.

Study from EPA (United States Environmental Protection Agency): The epidemiological evidence at this time does not support a causal relationship between glyphosate exposure and solid tumors. There is also no evidence to support a causal relationship between glyphosate exposure and the following non-solid tumors: leukemia, multiple myeloma, or Hodgkin lymphoma. source: http://src.bna.com/eAi 

And at the end of the day, both VeganBurg and Impossible Foods have the same goal. And that is to eradicate factory farming and lessen the effects of climate change. Let's all save the planet, one burger at a time.

VeganBurg Brings Sexy Back To Haight: The Rasa Sayang

World's First 100% Plant-Based Burger Joint "Feels The Love" with the Opulent Southeast Asian Inspired Burger Featuring Vegan Egg

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SAN FRANCISCO, MAY 10, 2019 – It’s back! Time for group hangs and peace signs. Come May 10th, we’re reliving the Summer of Love with VeganBurg’s seasonal special, the Rasa Sayang, which translates to “Feel The Love” in Malay - a language used predominantly in Singapore and Malaysia. Due to popular demand, VeganBurg San Francisco will be bringing the Southeast Asian flavors to the Haight!

Alex Tan, Founder and Burger Director of VeganBurg said, “We’re bringing back the color, opulence, consciousness and the love of the Haight with a taste of classic heart-warming Southeast Asian flavors. For many, we’re certain that the Rasa Sayang will bring to their delight a familiar taste of Southeast Asia. We cannot wait to share this delectable experience with everyone! Who knows, if Janis Joplin and Jim Morrison were alive this burger could very well send them on a mind-altering and tastebud-bending trip.”

The Rasa Sayang will be available for a limited time while supplies last for the suggested price of $13.90 ala-carte, and can be enjoyed as meal with Seaweed Fries or Sizzlin’ Broccoli and a chiller at an additional $3.90. It can also be hacked with the Impossible™️ patty.

Not only that, guests can look forward to enjoying the Rasa Sayang for delivery through their online ordering platform and partnerships with UberEATS, Door Dash, Postmates, Caviar, Eat24 and Grubhub.  To order now, visit www.veganburg.com/ordernow. Wherever guests choose to enjoy their Rasa Sayang, they can have a delicious and convenient meal via takeout or delivery where available.

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About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzlin’ Broccoli. All items at VeganBurg are 100% plant-based and cholesterol free.

For more information and updates from VeganBurg, visit www.veganburg.com.

VeganBurg Will Debut Festive Feast On A Bun To Celebrate Hari Raya

The Rasa Sayang Burg is set to warm hearts and bellies with a medley of Southeast Asian flavours

SINGAPORE, 10 MAY 2019 – VeganBurg is bringing back the kampong spirit of Hari Raya with the launch of a new seasonal special, the Rasa Sayang Burg. Available for two months only, the Rasa Sayang Burg, which literally translates to “Feel The Love”, captures the joy of the festive season and evokes warm memories of celebration with friends and family.

Experience nostalgic elements of classic Southeast Asian flavour combinations with the 100% plant-based burger, made with a home-seasoned and breaded crisp 'chik'n' soy protein patty, and paired with vegan sunny-side up cholesterol-free egg on a burger. This is then topped with fresh cucumber slices, a generous dollop of homemade kampong sambal sauce, sweet caramelized onions, creamy vegan aioli, all sitting on a bed of crunchy lettuce and sandwiched between a soft and fluffy wholemeal bun.

Enjoy a mouth-watering deal and make it a meal with a vegan Rose Bandung drink and Coconut Fries, and then complete the experience with the Chendol Ice Cream, which is flavoured with vibrant green pandan jellies, tropical coconut and luscious gula melaka.

Alex Tan, Founder of VeganBurg, says “Celebrating diversity is a big part of what we do at VeganBurg and the Rasa Sayang Burg is the perfect tribute to Singapore’s diverse multi-cultural food heritage. For many, we’re certain that the Rasa Sayang Burg will bring to their delight a familiar taste of Southeast Asia. We cannot wait to share this delectable experience with everyone!” 

The Rasa Sayang Burg is available for $13.90 ala-carte, or top it up at $6.90 for a set meal. Enjoy the Chendol Ice Cream at $5.90 with every Rasa Sayang meal purchase. The Rasa Sayang Burg can also be hacked with the Impossible™️ Patty for only $18.90.

In addition to its warm and festive offerings in-store, VeganBurg now offers guests even more ways to celebrate the Hari Raya season through its new island-wide delivery and pick up platform, https://veganburg.oddle.me. The Rasa Sayang Impossible™️ Patty hack is only available thru dine-in, take-away, and Deliveroo delivery.

VeganBurg is open daily from 11.30AM – 10.00PM and will continue to operate over the holidays, including Hari Raya Puasa.

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About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzlin’ Broccoli. All items at VeganBurg are 100% plant-based and cholesterol free.

For more information and updates from VeganBurg, visit www.veganburg.com.

The New "Bleeding Meat" Vegan Impossible™ Patty Debuts at Singapore's Pioneer Plant-based Joint, VeganBurg®

The World’s First Plant-Based Burger Joint Joins The Elite Ranks To Carry The Bill Gates Backed Impossible Burger

ImpossiblePatty.jpeg
  • Starting 1 April 2019, the “bleeding meat” Impossible™ patty will be available at VeganBurg 44 Jalan Eunos Singapore.

  • All VeganBurg burgers can be hacked and mixed and matched with the Impossible Patty by topping-up $4.

  • VeganBurg becomes the first plant-based QSR to serve the Impossible Burger by far in Singapore.

  • VeganBurg’s menu is 100% vegan, with gluten-free and halal-friendly options. Their menu features fresh ingredients and East meets West inspired flavours.

  • VeganBurg was launched back on 10 October 2010 in a humble outlet in Jalan Eunos and is now home to millions of fans worldwide. Some of their biggest fans are Chrissie Hynde (The Pretenders), Steve Aoki, Belinda Carlisle (The Go-Gos), Tara Stiles, and Deftones.

VeganBurg-AlonnaM_25.jpg

SINGAPORE, 1 April 2019 —The Impossible™ Patty will finally make its fast-food debut today at Singapore's pioneer plant-based burger joint, VeganBurg.

For starters, they can order the Impossible Smoky BBQ Burger. The powerhouse “bleeding” plant-based burger will be topped with vegan cheese, smoky sweet BBQ sauce, garden-fresh lettuce, caramelised onions, tomatoes, pickles, and creamy vegan aioli - all stuffed in a wholemeal bun. For the ultimate hack, you can add vegan bacon and vegan egg for extreme “meaty” flavour.

The award-winning burger patty from Impossible Foods will provide an exciting new option for VeganBurg’s fans.

“At VeganBurg, we are committed to breaking the stereotype of burgers and pushing the envelope of what they could look, feel and taste like. We are constantly looking for ways to delight our guests with something new as well as introducing familiar favourites. And now, we have a perfect combination for both,” said Alex Tan, Founder and Burger Director of VeganBurg. “We’re very certain that this burger will make everyone’s top list, and we can’t wait to offer the world-renowned bleeding burger!”

PLANT-BASED PIONEER IN SINGAPORE
“We’ve been around since 2010 and we’re growing exponentially. As a proudly Singaporean born and bred company, we are very excited to have an array of plant-based options in the country. We’re happy to call our brand Singaporean, people from all over the world head to our Eunos outlet to experience the unique burger vibe. Since 2010, Singaporeans and tourists have the opportunity to complete their experience with a plant-based burger. Not only that, we are also a great complement to what Singapore is known for, food, technology, and innovation“ says CEO and Founder Alex Tan. “We combine the Singapore entrepreneur spirits and our Singaporean steadfast business ethics. Those 2 characteristics are the key ingredients in making a strong business venture” he added.

The brand founder, Tan, leads a mission to inspire and excite the world to choose a plant-based diet as a means of planet restoration and as a way to combat climate change, all with the help of like-minded individuals and his family.

ABOUT IMPOSSIBLE FOODS
Based in Redwood City, California, Impossible Foods makes delicious, nutritious meat and dairy products directly from plants — with a much smaller environmental footprint than meat from animals. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., formerly a biochemistry professor and Howard Hughes Medical Institute investigator at Stanford University. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital and Open Philanthropy Project. 

Impossible Foods discovered a scalable, affordable way to make heme without animals: the company engineers and ferments yeast to produce a heme protein naturally found in plants, called soy leghemoglobin. The heme in the Impossible Burger is identical to the essential heme humans have been consuming for hundreds of thousands of years in meat — and while it delivers all the craveable depth of beef, it uses far fewer resources.

The Impossible Burger is produced without hormones, antibiotics, cholesterol or artificial flavors. It uses about 75% less water, generates about 87% fewer greenhouse gases, and requires around 95% less land than conventional ground beef from cows.

 

ABOUT VEGANBURG
Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant has presence in both Singapore and San Francisco and is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzlin’ Broccoli. All items at VeganBurg are 100% plant-based and cholesterol-free.

For more information and updates from VeganBurg, visit www.veganburg.com.

The New "Bleeding Meat" Vegan Impossible™ Patty Debuts at The Pioneer Plant-based Joint, VeganBurg®

The World’s First Plant-Based Burger Joint Joins The Elite Ranks To Carry The Bill Gates Backed Impossible Burger

ImpossiblePatty.jpeg
  • Starting today, the “bleeding meat” Impossible™ patty will be available at VeganBurg Haight-Ashbury in San Francisco.

  • All VeganBurg burgers can be hacked and mixed and matched with the Impossible Patty by topping-up $3.

  • VeganBurg becomes the first plant-based QSR to serve the Impossible Burger by far in San Francisco.

  • VeganBurg’s menu is 100% vegan, with gluten-free and halal-friendly options. Their menu features fresh ingredients and East meets West inspired flavours.

  • VeganBurg was launched back on 10 October 2010 in a humble outlet in Singapore and opened a store in 2015 in the historic Haight-Ashbury area - it is now home to millions of fans worldwide. Some of their biggest fans are Chrissie Hynde (The Pretenders), Steve Aoki, Belinda Carlisle (The Go-Gos), Tara Stiles, and Deftones.

VeganBurg-AlonnaM_25.jpg

SAN FRANCISCO, March 28, 2019 —The Impossible™ Patty will finally make its fast-food debut today at Singapore's pioneer plant-based burger joint, VeganBurg.

For starters, they can order the Impossible Smoky BBQ Burger. The powerhouse “bleeding” plant-based burger will be topped with vegan cheese, smoky sweet BBQ sauce, garden-fresh lettuce, caramelised onions, tomatoes, pickles, and creamy vegan aioli - all stuffed in a wholemeal bun. For the ultimate hack, you can add vegan bacon and vegan egg for extreme “meaty” flavour.

The award-winning burger patty from Impossible Foods will provide an exciting new option for VeganBurg’s fans.

“At VeganBurg, we are committed to breaking the stereotype of burgers and pushing the envelope of what they could look, feel and taste like. We are constantly looking for ways to delight our guests with something new as well as introducing familiar favourites. And now, we have a perfect combination for both,” said Alex Tan, Founder and Burger Director of VeganBurg. “We’re very certain that this burger will make everyone’s top list, and we can’t wait to offer the world-renowned bleeding burger!”

PLANT-BASED PIONEER
“We’ve been around since 2010 and we’re growing exponentially. As a mover and shaker in the meat technology industry, we are very excited to have an array of plant-based options in California. Since opening in 2015, Californians and tourists have the opportunity to complete their experience with a plant-based burger.

The brand founder, Tan, leads a mission to inspire and excite the world to choose a plant-based diet as a means of planet restoration and as a way to combat climate change, all with the help of like-minded individuals and his family.

ABOUT IMPOSSIBLE FOODS
Based in Redwood City, California, Impossible Foods makes delicious, nutritious meat and dairy products directly from plants — with a much smaller environmental footprint than meat from animals. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., formerly a biochemistry professor and Howard Hughes Medical Institute investigator at Stanford University. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital and Open Philanthropy Project. 

Impossible Foods discovered a scalable, affordable way to make heme without animals: the company engineers and ferments yeast to produce a heme protein naturally found in plants, called soy leghemoglobin. The heme in the Impossible Burger is identical to the essential heme humans have been consuming for hundreds of thousands of years in meat — and while it delivers all the craveable depth of beef, it uses far fewer resources.

The Impossible Burger is produced without hormones, antibiotics, cholesterol or artificial flavors. It uses about 75% less water, generates about 87% fewer greenhouse gases, and requires around 95% less land than conventional ground beef from cows.

 

ABOUT VEGANBURG
Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant has presence in both Singapore and San Francisco and is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzlin’ Broccoli. All items at VeganBurg are 100% plant-based and cholesterol-free.

For more information and updates from VeganBurg, visit www.veganburg.com.