CEO / Founder Bio

Alex Tan began his career in the fashion retail industry with at the age of 20, and during his five-year tenure with one of Singapore’s leading names in the market, Big City Fashion, he helped secure distributorships in Asia for well-known labels such as Doc Martens, Kipling, Yellow Cap and Johnston & Murphy. He was involved in sales & marketing, product development, merchandising and procurement, and saw the company grow from a startup, to a multi-million company.

Over a span of the next 13 years at TAK Products & Services Pte Ltd, a company specializing in interior surfaces, Alex undertook several high-level portfolios such as Director of Product Design & Development and Director of Sales & Marketing and he was instrumental in the consistent growth of the company from a headcount of just five employees to an annual group turnover in the hundreds of millions of dollars, with offices in Indonesia, Malaysia, Thailand, China and distributors around the world. In 2001, Alex redefined high-pressure laminates and brought it to life with Lamitak, a leading brand which became a much-sought household name amongst architects and interior designers, distributed globally. Today, Alex sits on the board of TAK.

However, VeganBurg is where his heart lies and his passion most strong. The brand’s visionary, Alex is also a firm advocate for planet sustainability and conscious eating, Alex has been gone plant-based since 1995. He is very much a hands-on person and always makes it a point to know every aspect of running the business as well as every staff in the company. In 2014, compelled by the vision to make veganism mainstream, Alex moved his family to US to open the Haight Street store from scratch.



We're the world's first plant-based burger joint. Established 10 October 2010.