VeganBurg Lines Up A Juicy Opportunity In Indonesia

Franchise Expansion for South East Asia Launched for the World’s First Plant-Based Burger Joint

JAKARTA, INDONESIA, 3 October 2018 - Aligning with their 8th anniversary (10 October), VeganBurg has announced their most-awaited expansion strategy focusing on franchising footprint in Jakarta - capitalizing on the land of the emerald equator’s love of burgers. VeganBurg will be participating as an exhibitor in this year’s Franchise and License Expo Indonesia, the largest franchise expo in Jakarta, which will run from 5-7 October, 2018 at the Jakarta Convention Center.

Since its launch in 2010, VeganBurg has grown to 4 outlets across Singapore, with a further outlet in San Francisco, California. Alongside this expansion, VeganBurg will continue to grow its international footprint with plans for additional franchises across Southeast Asia, North America, and around the world.

Indonesia has the largest economy in South East Asia and it’s capital, Jakarta, is hungry for sustainable and plant-based options. In addition, consumer spending is projected to grow by 7.7% annually until 2030. Coupled with a love for great tasting food and all things buzz worthy, VeganBurg and the franchisees see a great potential for business growth as well as climate change awareness in Indonesia.

“We made the concept work in Asia - specifically in Singapore, then we put it to the test in San Francisco and the result was exponential! Expanding into the rest of South East Asia was a natural fit based on the region’s love for sustainability and the desire for a more plant-based dining experience. People have been waiting for so long for us to roll out franchising. The wait is finally over!” said Alex Tan, VeganBurg’s CEO.

Troy Franklin, World Franchise Associates (WFA) COO said: “We are very pleased to have the opportunity to work with VeganBurg in support of their international expansion and to be representing them at the upcoming Franchising & Licensing Expo in Jakarta. With their 100% plant-based burgers served in an inviting and comfortable fast casual restaurant format VeganBurg offers a unique and genuine high-quality product for a new generation of health conscious and socially minded consumers and a great opportunity for Indonesian investors looking for the next big thing in international franchising.”

The company optimistically hopes to expand its footprint throughout the South East Asian region as part of its global strategy.

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Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger should look and taste like - by mixing and matching colourful ingredients, plant-based burgers with daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzling Broccoli.

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About VeganBurg

VeganBurg highlights creative and delectable fresh 100% plant-based burgers and sidekicks. Veganizing classic popular comfort food that are close to everyone’s hearts.


We're the world's first plant-based burger joint. Established 10 October 2010.