VeganBurg, Singapore’s First QSR Brand To Roll Out Franchising in California Gets Down To Business In The United States

The World’s First Plant-Based Burger Joint Seeks Franchisees That Will Change the Landscape of Food

SINGAPORE, 4 March 2019 - The world’s first plant-based burger joint VeganBurg, known for its groundbreaking food and family-friendly ambience, announced today that it is seeking California franchisees at the annual Multi-Unit Franchising Conference in March 2019 - the conference will be held at Caesars Palace in Las Vegas from March 24-27, 2019. VeganBurg is the first Singaporean QSR brand to ever start a franchise in California in the United States.

VeganBurg has powered up its franchise development efforts and is seeking entrepreneurs interested in opening multiple outlets across California. Plans for the expansion include aggressive growth nationwide.

"Over the last 8 years, we’ve invested time in perfecting the ultimate plant-based burger recipe! VeganBurg has a one-of-a-kind concept that has differentiated itself from other industry brands and we're committed to growing the brand nationally. VeganBurg has developed a passionate following from customers nationwide and internationally and we have spent the last few years refining operations and investing in what has made VeganBurg a winner — our juicy burgers, fantastic staff, and world-class customer service," said CEO and Founder, Alex Tan. “We are interested in meeting enthusiastic and dedicated people who are passionate about the environment and impeccable people support.” he added.

From day one, VeganBurg’s franchisees can be assured of support to prepare their business to take off and excel. Everything from pre-opening to training. To name a few, VeganBurg will help you with supply of proprietary ingredients and products, assistance in site selection and interior design, initial training and on-going training support, on-going product research and development, branding and marketing assets, systems, tools and processes.

Even before rolling their sleeves at their first franchise show, VeganBurg has already successfully signed their first franchisee in San Francisco California, proving how lucrative the plant-based business is. VeganBurg also plans to open 5 more restaurants which include both corporate and franchise stores in 2019 and is looking to raise funds from investors to open their immediate goal of 100 stores in 5 years throughout California.

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger should look and taste like - by mixing and matching colourful ingredients, plant-based burgers with daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzling Broccoli.  

For more information about VeganBurg visit and become a fan on Facebook    

About VeganBurg  
VeganBurg highlights creative and delectable fresh 100% plant-based burgers and sidekicks. Veganizing classic popular comfort food that are close to everyone’s hearts.  At VeganBurg, every plant-based burger is bursting with wholesome and natural real flavor. Every bite is not just a set of nutritional value numbers – it’s a step towards an environmentally sustainable diet. Every meal is a contribution to a better world by reducing the emissions of greenhouse gases.

About Alex Tan
Alex Tan began his career in the fashion retail industry at the age of 20, and during his five-year tenure with one of Singapore’s leading names in the market, he saw the company grow from a startup, to a multi-million company. In 2001, Alex redefined high-pressure laminates and brought it to life with Lamitak, a brand that he created from scratch and is now a leading brand that became a much-sought household name amongst architects and interior designers. It is also distributed globally - with more than $100 million in revenue. And in 2010, Alex started the revolutionary QSR brand, VeganBurg, that is well-loved worldwide and patrons include Chrissie Hynde of The Pretenders, Steve Aoki, and Belinda Carlisle.

Kristin Nethken
The VeganBurg Franchise Team

Press Download
You can download brand assets from this link.


We're the world's first plant-based burger joint. Established 10 October 2010.