VeganBurg, The World’s First Plant-Based Burger Joint is Fast Casual’s Top 74 Mover and Shaker for 2019

2019 is officially the year of the plant-based fast casual restaurant boom lead by VeganBurg’s success

IMG_9844.jpeg

SAN FRANCISCO, JUNE 1, 2019 – Instagrammable food, clean food, food technology, clean meat - these are just some of the keywords and trends that encapsules 2019’s food industry. For Singapore-based VeganBurg, the business in quick service is just getting brighter. From big brands to small family-owned businesses, people can’t seem to shake their insatiable taste for burgers and fries off.

Which is why, it didn’t really come as a surprise when the Southeast Asia’s secret has started making waves in the United States with its first successful location in San Francisco. Earlier this month in Chicago, VeganBurg received the 74th title from Fast Casual, America’s leading news and information source for events, trends, and people in the $23.5 billion fast casual restaurant industry segment.

“This award is exceptional, not only it is a testimony of what we do, but also, an affirmation to our vision of building the burger of the new generation. In addition, it will also help accelerate our work in teaming up with only the best investors, partners and franchisee to help us with our immediate expansion in California.” Alex exclaimed.

“While each winner offered customers a little something extra to differentiate it from its competitors, the top performers also shared important similarities — a heavy emphasis on employee training, high-quality ingredients, technology upgrades, brand culture and a passion for giving back to their communities”, Cherryh Cansler, VP of Editorial, Networld Media Group said.

But that isn’t to say that the fast casual industry is dormant. Customer demands are endlessly evolving and businesses need to meet the demand head-on in order to keep up. Consumers are now hungry, more than ever, for something that is healthy, quick, and picture-perfect delicious. Driven by the Snapchat and Instagram generation, the quick service industry is changing in a heartbeat and VeganBurg is leading the change.

VeganBurg launched in 2010 and has quickly built a reputation as a pioneer in plant-based fast casual and food technology.

The Singapore-born brand offers 100% plant-based, bespoke burgers featuring global flavors and a wide-ranging sidekicks selection throughout its two locations in Singapore and San Francisco, the epicenter of the plant-based movement in the United States .

The fast casual restaurant is for people of all ages, from all walks of life. Whoever you are, whatever you do, VeganBurg has something for you to enjoy. The raw industrial-safari chic ambience provides the perfect back-drop for the best burger experience.

What truly sets VeganBurg apart from other fast casual outlets is the chain’s dedication to their craft and staff. They take pride on their humble beginnings and their crew diversity.

The focus on amazing burgers and putting their crew at the heart of their game is paying off, with VeganBurg reaching three key milestones:. 1. Exponential sales growth since opening in 2015 - with a sales growth of over 40% YoY; 2.  Bestowed the San Francisco Green Business Award in 2017; and 3. Opened its doors for franchising in the United States in 2018. And in less than a month after announcing their franchise fleet, VeganBurg signed their first franchisee in California.

In addition, VeganBurg has streamlined its operations and documented its unique offering so prospective franchisees can adapt quickly to the fast casual game.

The brand is developing its network of franchise locations –seeking passionate partners to propel the VeganBurg promise and movement nationwide. VeganBurg is currently raising funds to open more restaurants in California and beyond. As of press time, they are working on opening more stores in San Francisco’s Bay Area targeting operations by the end of 2020. Chrissie Hynde, Steve Aoki, and Oliver Sykes of Bring Me The Horizon are just some of high-profile personalities who rave about them.

“To anyone interested in seeing VeganBurg become a local in your town, I can vouch for the purity and excellence that anything with Alex Tan’s name on it will guarantee. His total dedication to making the world a better place impressed me even more than his burgers.” said rock legend, Chrissie Hynde.

Reflecting on their success thus far, Tan said, "VeganBurg is a healthier and more sustainable option. People can see that it's fast food for the future. And because of our Singapore roots, our menu items will continue to push global flavors and offerings."

This award marks the official step for a shift towards a more inclusive and plant-based fast casual future and VeganBurg is proud to be a pioneer.

VeganBurg’s CEO Alex Tan and Rock Legend Chrissie Hynde

VeganBurg’s CEO Alex Tan and Rock Legend Chrissie Hynde

- End -

About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. The brand prides itself with unique East-meets-West recipes, with seasonal specials like Chili Krab, Rasa Sayang, and Curry Dahl burgers throughout the year. All items at VeganBurg are 100% plant-based and cholesterol free.

About Fast Casual Top 100 Movers and Shakers

The Fast Casual Top 100 Movers & Shakers – for the past 14 years -- has recognized the industry’s most innovative brands.

Since 1997, FastCasual.com has reported on the important news, events, trends and people in the $23.5 billion fast casual restaurant industry segment.

VeganBurg Brings Sexy Back To Haight: The Rasa Sayang

World's First 100% Plant-Based Burger Joint "Feels The Love" with the Opulent Southeast Asian Inspired Burger Featuring Vegan Egg

41272420_964993650350915_3198568063519686656_n.jpg

SAN FRANCISCO, MAY 10, 2019 – It’s back! Time for group hangs and peace signs. Come May 10th, we’re reliving the Summer of Love with VeganBurg’s seasonal special, the Rasa Sayang, which translates to “Feel The Love” in Malay - a language used predominantly in Singapore and Malaysia. Due to popular demand, VeganBurg San Francisco will be bringing the Southeast Asian flavors to the Haight!

Alex Tan, Founder and Burger Director of VeganBurg said, “We’re bringing back the color, opulence, consciousness and the love of the Haight with a taste of classic heart-warming Southeast Asian flavors. For many, we’re certain that the Rasa Sayang will bring to their delight a familiar taste of Southeast Asia. We cannot wait to share this delectable experience with everyone! Who knows, if Janis Joplin and Jim Morrison were alive this burger could very well send them on a mind-altering and tastebud-bending trip.”

The Rasa Sayang will be available for a limited time while supplies last for the suggested price of $13.90 ala-carte, and can be enjoyed as meal with Seaweed Fries or Sizzlin’ Broccoli and a chiller at an additional $3.90. It can also be hacked with the Impossible™️ patty.

Not only that, guests can look forward to enjoying the Rasa Sayang for delivery through their online ordering platform and partnerships with UberEATS, Door Dash, Postmates, Caviar, Eat24 and Grubhub.  To order now, visit www.veganburg.com/ordernow. Wherever guests choose to enjoy their Rasa Sayang, they can have a delicious and convenient meal via takeout or delivery where available.

Rasa_Sayang_product_only+Cropped.jpg

- End -

About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzlin’ Broccoli. All items at VeganBurg are 100% plant-based and cholesterol free.

For more information and updates from VeganBurg, visit www.veganburg.com.

The New "Bleeding Meat" Vegan Impossible™ Patty Debuts at The Pioneer Plant-based Joint, VeganBurg®

The World’s First Plant-Based Burger Joint Joins The Elite Ranks To Carry The Bill Gates Backed Impossible Burger

ImpossiblePatty.jpeg
  • Starting today, the “bleeding meat” Impossible™ patty will be available at VeganBurg Haight-Ashbury in San Francisco.

  • All VeganBurg burgers can be hacked and mixed and matched with the Impossible Patty by topping-up $3.

  • VeganBurg becomes the first plant-based QSR to serve the Impossible Burger by far in San Francisco.

  • VeganBurg’s menu is 100% vegan, with gluten-free and halal-friendly options. Their menu features fresh ingredients and East meets West inspired flavours.

  • VeganBurg was launched back on 10 October 2010 in a humble outlet in Singapore and opened a store in 2015 in the historic Haight-Ashbury area - it is now home to millions of fans worldwide. Some of their biggest fans are Chrissie Hynde (The Pretenders), Steve Aoki, Belinda Carlisle (The Go-Gos), Tara Stiles, and Deftones.

VeganBurg-AlonnaM_25.jpg

SAN FRANCISCO, March 28, 2019 —The Impossible™ Patty will finally make its fast-food debut today at Singapore's pioneer plant-based burger joint, VeganBurg.

For starters, they can order the Impossible Smoky BBQ Burger. The powerhouse “bleeding” plant-based burger will be topped with vegan cheese, smoky sweet BBQ sauce, garden-fresh lettuce, caramelised onions, tomatoes, pickles, and creamy vegan aioli - all stuffed in a wholemeal bun. For the ultimate hack, you can add vegan bacon and vegan egg for extreme “meaty” flavour.

The award-winning burger patty from Impossible Foods will provide an exciting new option for VeganBurg’s fans.

“At VeganBurg, we are committed to breaking the stereotype of burgers and pushing the envelope of what they could look, feel and taste like. We are constantly looking for ways to delight our guests with something new as well as introducing familiar favourites. And now, we have a perfect combination for both,” said Alex Tan, Founder and Burger Director of VeganBurg. “We’re very certain that this burger will make everyone’s top list, and we can’t wait to offer the world-renowned bleeding burger!”

PLANT-BASED PIONEER
“We’ve been around since 2010 and we’re growing exponentially. As a mover and shaker in the meat technology industry, we are very excited to have an array of plant-based options in California. Since opening in 2015, Californians and tourists have the opportunity to complete their experience with a plant-based burger.

The brand founder, Tan, leads a mission to inspire and excite the world to choose a plant-based diet as a means of planet restoration and as a way to combat climate change, all with the help of like-minded individuals and his family.

ABOUT IMPOSSIBLE FOODS
Based in Redwood City, California, Impossible Foods makes delicious, nutritious meat and dairy products directly from plants — with a much smaller environmental footprint than meat from animals. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., formerly a biochemistry professor and Howard Hughes Medical Institute investigator at Stanford University. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital and Open Philanthropy Project. 

Impossible Foods discovered a scalable, affordable way to make heme without animals: the company engineers and ferments yeast to produce a heme protein naturally found in plants, called soy leghemoglobin. The heme in the Impossible Burger is identical to the essential heme humans have been consuming for hundreds of thousands of years in meat — and while it delivers all the craveable depth of beef, it uses far fewer resources.

The Impossible Burger is produced without hormones, antibiotics, cholesterol or artificial flavors. It uses about 75% less water, generates about 87% fewer greenhouse gases, and requires around 95% less land than conventional ground beef from cows.

 

ABOUT VEGANBURG
Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant has presence in both Singapore and San Francisco and is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzlin’ Broccoli. All items at VeganBurg are 100% plant-based and cholesterol-free.

For more information and updates from VeganBurg, visit www.veganburg.com.

VeganBurg Franchise Has Officially Set Sail With The Unveiling of A New Store In San Francisco

The World’s First Plant-Based Burger Joint Has Partnered With A Franchisee To Roll Out In California

October 29, 2018 - Hot on the heels of their California franchise launch and just a week before VeganBurg embarks on LA’s Franchise Expo West, leading plant-based fast food franchise, VeganBurg, has confirmed that they have partnered with a franchisee in San Francisco. The new store will be run by franchisees Premal and Milin Patel in California with a target date to open mid-2019 eyeing a location in South of Market (SoMA) in San Francisco. The local franchisee and their team will be trained to create burgers that will excite and tantalize every Californian’s tastebuds as well as fight climate change.

Premal and Milin said: “We knew we wanted to be a part of VeganBurg from the moment we took our first scrumptious bite over a year ago at the Haight-Ashbury location in San Francisco. The experience was just that powerful and we knew right then that this was something that San Francisco has long been yearning for.”

“VeganBurg’s franchise scheme which offers pre-opening support and operational support will be valuable in opening the proposed store,” Said Alex Tan, founder and CEO of VeganBurg.  “It means the brand can now work with like-minded individuals to grow our portfolio of sustainable outlets and we intend to open more VeganBurg stores across California within the next five years.”

As one of the pioneering plant-based clean meats companies in the world, VeganBurg has opportunities for franchisees throughout California.  Help is provided with site selection, interior design, initial training, marketing and promotion, constant research and development, franchise operation manual, and on-going training.  As a franchise, the company will supply all the assistance needed to get your successful VeganBurg ready to flip burgers in no time.

If you’re interested in joining VeganBurg’s crusade in beating climate change by owning your very own VeganBurg store, book here now to get exclusive expo access and to secure your territory https://bit.ly/2Extymf , limited slots available.

For further information please visit: veganburg.com/franchise

END

Background

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger should look and taste like - by mixing and matching colourful ingredients, plant-based burgers with daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzling Broccoli.

For more information about VeganBurg visit veganburg.com and become a fan on Facebook facebook.com/VeganBurgSFO


About VeganBurg

VeganBurg highlights creative and delectable fresh 100% plant-based burgers and sidekicks. Veganizing classic popular comfort food that are close to everyone’s hearts.

At VeganBurg, every plant-based burger is bursting with wholesome and natural real flavor. Every bite is not just a set of nutritional value numbers – it’s a step towards an environmentally sustainable diet. Every meal is a contribution to a better world by reducing the emissions of greenhouse gases.

About Franchise Expo West

Franchise Expo West is the premier event covering the franchise industry for the western United States, and serves as the industry's one-stop shop for prospective franchisees. The expo will run from November 1-3 2018 at the Los Angeles Convention Center in Los Angeles California.

###