Southeast Asia

VeganBurg Celebrates Singapore's 54th Birthday With a Special National Day Meal

The Much-Awaited National Day Meal Has Landed at VeganBurg

  • Bespoke vegan burger to celebrate National Day

  • Inspired by much-loved Chili Crab seafood dish

  • Special ingredients include vegan konjac “crab” meat patty and homemade chili crab sauce made from handcrafted rempah

  • Comes with plant-based cholesterol-free egg that is made from pumpkin

  • Meal includes Curry Fries, Ginger Lemonade, and Coconut Pineapple Ice Cream

  • Priced at $24.90 for a 1-for-1 set

  • Available from 9 August to 23 August 2019

 
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VeganBurg's exclusive National Day Meal will set fireworks to your tastebuds

SINGAPORE, 15 July 2019 - The countdown begins to National Day and to celebrate, VeganBurg is mixing it up and reinventing a traditional hawker meal with the launch of the National Day Meal. For a limited time only, the National Day Meal will be available for dine-in from 9 - 23 August 2019.

Chili crab has been enjoyed by locals and tourists alike for decades, and the delicious Chili Krab Burger combines everything Singaporeans love about the famous seafood dish plus an infusion of bespoke ingredients. The plant-based burger is piled with crispy-outside-and-fluffy-inside vegan shredded konjac “crab” meat patty, cholesterol-free sunny side up egg, farm-fresh hand-leafed romaine lettuce, authentic homemade chili crab sauce made from handcrafted rempah with chili padi, red chili and ginger - topped with fresh coriander. All of this scrumptious goodness is sandwiched between an artisan fiber-fueled wholemeal bun.

Alex Tan, founder of VeganBurg says, “We love to offer our customers new and exciting fare and the National Day Meal celebrates the heart and soul of Singaporean food. We’re igniting fireworks as we are doing a 1-for-1 promotion together with this campaign. We are certain that people will enjoy the shiok curation!”

The National Day Meal is made even better with Curry Fries, Ginger Lemonade, and Coconut Pineapple Ice Cream.  The National Day Meal is a 1-for-1 promotion priced at $24.90. For more information, visit veganburg.com/Singapore.

To follow how other people are making their National Day brighter, join the conversation on Instagram with #vbchilikrab.

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About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. The brand prides itself with unique East-meets-West recipes, with seasonal specials like Chili Krab, Rasa Sayang, and Curry Dahl burgers throughout the year. All items at VeganBurg are 100% plant-based and cholesterol free.

 

Singapore’s Very Own, VeganBurg, Nabs America's 74th Spot in Fast Casual’s TOP 100 Movers and Shakers Awards

2019 is officially the year of the plant-based fast casual restaurant boom lead by VeganBurg’s success

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SINGAPORE, 27 JUNE 2019 – Instagrammable food, clean food, food technology, clean meat - these are just some of the keywords and trends that encapsules 2019’s food industry. For Singapore-based VeganBurg, the business in quick service is just getting brighter. From big brands to small family-owned businesses, people can’t seem to shake their insatiable taste for burgers and fries off.

Which is why, it didn’t really come as a surprise when the Southeast Asia’s secret has started making waves in the United States with its first successful location in San Francisco. Earlier this month in Chicago, VeganBurg received the 74th title from Fast Casual, America’s leading news and information source for events, trends, and people in the $23.5 billion fast casual restaurant industry segment.

“This award is exceptional, not only it is a testimony of what we do, but also, an affirmation to our vision of building the burger of the new generation. In addition, it will also help accelerate our work in teaming up with only the best investors, partners and franchisee to help us with our immediate expansion in California.” Alex exclaimed.

“While each winner offered customers a little something extra to differentiate it from its competitors, the top performers also shared important similarities — a heavy emphasis on employee training, high-quality ingredients, technology upgrades, brand culture and a passion for giving back to their communities”, Cherryh Cansler, VP of Editorial, Networld Media Group said.

But that isn’t to say that the fast casual industry is dormant. Customer demands are endlessly evolving and businesses need to meet the demand head-on in order to keep up. Consumers are now hungry, more than ever, for something that is healthy, quick, and picture-perfect delicious. Driven by the Snapchat and Instagram generation, the quick service industry is changing in a heartbeat and VeganBurg is leading the change.

VeganBurg launched in 2010 and has quickly built a reputation as a pioneer in plant-based fast casual and food technology.

The Singapore-born brand offers 100% plant-based, bespoke burgers featuring global flavors and a wide-ranging sidekicks selection throughout its two locations in Singapore and San Francisco, the epicenter of the plant-based movement in the United States .

The fast casual restaurant is for people of all ages, from all walks of life. Whoever you are, whatever you do, VeganBurg has something for you to enjoy. The raw industrial-safari chic ambience provides the perfect back-drop for the best burger experience.

What truly sets VeganBurg apart from other fast casual outlets is the chain’s dedication to their craft and staff. They take pride on their humble beginnings and their crew diversity.

The focus on amazing burgers and putting their crew at the heart of their game is paying off, with VeganBurg reaching three key milestones:. 1. Exponential sales growth since opening in 2015 - with a sales growth of over 40% YoY; 2.  Bestowed the San Francisco Green Business Award in 2017; and 3. Opened its doors for franchising in the United States in 2018. And in less than a month after announcing their franchise fleet, VeganBurg signed their first franchisee in California.

In addition, VeganBurg has streamlined its operations and documented its unique offering so prospective franchisees can adapt quickly to the fast casual game.

The brand is developing its network of franchise locations –seeking passionate partners to propel the VeganBurg promise and movement nationwide. VeganBurg is currently raising funds to open more restaurants in California and beyond. As of press time, they are working on opening more stores in San Francisco’s Bay Area targeting operations by the end of 2020. Chrissie Hynde, Steve Aoki, and Oliver Sykes of Bring Me The Horizon are just some of high-profile personalities who rave about them.

“To anyone interested in seeing VeganBurg become a local in your town, I can vouch for the purity and excellence that anything with Alex Tan’s name on it will guarantee. His total dedication to making the world a better place impressed me even more than his burgers.” said rock legend, Chrissie Hynde.

Reflecting on their success thus far, Tan said, "VeganBurg is a healthier and more sustainable option. People can see that it's fast food for the future. And because of our Singapore roots, our menu items will continue to push global flavors and offerings."

This award marks the official step for a shift towards a more inclusive and plant-based fast casual future and VeganBurg is proud to be a pioneer.

VeganBurg’s CEO Alex Tan and Rock Legend Chrissie Hynde

VeganBurg’s CEO Alex Tan and Rock Legend Chrissie Hynde

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About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. The brand prides itself with unique East-meets-West recipes, with seasonal specials like Chili Krab, Rasa Sayang, and Curry Dahl burgers throughout the year. All items at VeganBurg are 100% plant-based and cholesterol free.

About Fast Casual Top 100 Movers and Shakers

The Fast Casual Top 100 Movers & Shakers – for the past 14 years -- has recognized the industry’s most innovative brands.

Since 1997, FastCasual.com has reported on the important news, events, trends and people in the $23.5 billion fast casual restaurant industry segment.

VeganBurg, The World’s First Plant-Based Burger Joint is Fast Casual’s Top 74 Mover and Shaker for 2019

2019 is officially the year of the plant-based fast casual restaurant boom lead by VeganBurg’s success

IMG_9844.jpeg

SAN FRANCISCO, JUNE 1, 2019 – Instagrammable food, clean food, food technology, clean meat - these are just some of the keywords and trends that encapsules 2019’s food industry. For Singapore-based VeganBurg, the business in quick service is just getting brighter. From big brands to small family-owned businesses, people can’t seem to shake their insatiable taste for burgers and fries off.

Which is why, it didn’t really come as a surprise when the Southeast Asia’s secret has started making waves in the United States with its first successful location in San Francisco. Earlier this month in Chicago, VeganBurg received the 74th title from Fast Casual, America’s leading news and information source for events, trends, and people in the $23.5 billion fast casual restaurant industry segment.

“This award is exceptional, not only it is a testimony of what we do, but also, an affirmation to our vision of building the burger of the new generation. In addition, it will also help accelerate our work in teaming up with only the best investors, partners and franchisee to help us with our immediate expansion in California.” Alex exclaimed.

“While each winner offered customers a little something extra to differentiate it from its competitors, the top performers also shared important similarities — a heavy emphasis on employee training, high-quality ingredients, technology upgrades, brand culture and a passion for giving back to their communities”, Cherryh Cansler, VP of Editorial, Networld Media Group said.

But that isn’t to say that the fast casual industry is dormant. Customer demands are endlessly evolving and businesses need to meet the demand head-on in order to keep up. Consumers are now hungry, more than ever, for something that is healthy, quick, and picture-perfect delicious. Driven by the Snapchat and Instagram generation, the quick service industry is changing in a heartbeat and VeganBurg is leading the change.

VeganBurg launched in 2010 and has quickly built a reputation as a pioneer in plant-based fast casual and food technology.

The Singapore-born brand offers 100% plant-based, bespoke burgers featuring global flavors and a wide-ranging sidekicks selection throughout its two locations in Singapore and San Francisco, the epicenter of the plant-based movement in the United States .

The fast casual restaurant is for people of all ages, from all walks of life. Whoever you are, whatever you do, VeganBurg has something for you to enjoy. The raw industrial-safari chic ambience provides the perfect back-drop for the best burger experience.

What truly sets VeganBurg apart from other fast casual outlets is the chain’s dedication to their craft and staff. They take pride on their humble beginnings and their crew diversity.

The focus on amazing burgers and putting their crew at the heart of their game is paying off, with VeganBurg reaching three key milestones:. 1. Exponential sales growth since opening in 2015 - with a sales growth of over 40% YoY; 2.  Bestowed the San Francisco Green Business Award in 2017; and 3. Opened its doors for franchising in the United States in 2018. And in less than a month after announcing their franchise fleet, VeganBurg signed their first franchisee in California.

In addition, VeganBurg has streamlined its operations and documented its unique offering so prospective franchisees can adapt quickly to the fast casual game.

The brand is developing its network of franchise locations –seeking passionate partners to propel the VeganBurg promise and movement nationwide. VeganBurg is currently raising funds to open more restaurants in California and beyond. As of press time, they are working on opening more stores in San Francisco’s Bay Area targeting operations by the end of 2020. Chrissie Hynde, Steve Aoki, and Oliver Sykes of Bring Me The Horizon are just some of high-profile personalities who rave about them.

“To anyone interested in seeing VeganBurg become a local in your town, I can vouch for the purity and excellence that anything with Alex Tan’s name on it will guarantee. His total dedication to making the world a better place impressed me even more than his burgers.” said rock legend, Chrissie Hynde.

Reflecting on their success thus far, Tan said, "VeganBurg is a healthier and more sustainable option. People can see that it's fast food for the future. And because of our Singapore roots, our menu items will continue to push global flavors and offerings."

This award marks the official step for a shift towards a more inclusive and plant-based fast casual future and VeganBurg is proud to be a pioneer.

VeganBurg’s CEO Alex Tan and Rock Legend Chrissie Hynde

VeganBurg’s CEO Alex Tan and Rock Legend Chrissie Hynde

- End -

About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. The brand prides itself with unique East-meets-West recipes, with seasonal specials like Chili Krab, Rasa Sayang, and Curry Dahl burgers throughout the year. All items at VeganBurg are 100% plant-based and cholesterol free.

About Fast Casual Top 100 Movers and Shakers

The Fast Casual Top 100 Movers & Shakers – for the past 14 years -- has recognized the industry’s most innovative brands.

Since 1997, FastCasual.com has reported on the important news, events, trends and people in the $23.5 billion fast casual restaurant industry segment.

VeganBurg Brings Sexy Back To Haight: The Rasa Sayang

World's First 100% Plant-Based Burger Joint "Feels The Love" with the Opulent Southeast Asian Inspired Burger Featuring Vegan Egg

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SAN FRANCISCO, MAY 10, 2019 – It’s back! Time for group hangs and peace signs. Come May 10th, we’re reliving the Summer of Love with VeganBurg’s seasonal special, the Rasa Sayang, which translates to “Feel The Love” in Malay - a language used predominantly in Singapore and Malaysia. Due to popular demand, VeganBurg San Francisco will be bringing the Southeast Asian flavors to the Haight!

Alex Tan, Founder and Burger Director of VeganBurg said, “We’re bringing back the color, opulence, consciousness and the love of the Haight with a taste of classic heart-warming Southeast Asian flavors. For many, we’re certain that the Rasa Sayang will bring to their delight a familiar taste of Southeast Asia. We cannot wait to share this delectable experience with everyone! Who knows, if Janis Joplin and Jim Morrison were alive this burger could very well send them on a mind-altering and tastebud-bending trip.”

The Rasa Sayang will be available for a limited time while supplies last for the suggested price of $13.90 ala-carte, and can be enjoyed as meal with Seaweed Fries or Sizzlin’ Broccoli and a chiller at an additional $3.90. It can also be hacked with the Impossible™️ patty.

Not only that, guests can look forward to enjoying the Rasa Sayang for delivery through their online ordering platform and partnerships with UberEATS, Door Dash, Postmates, Caviar, Eat24 and Grubhub.  To order now, visit www.veganburg.com/ordernow. Wherever guests choose to enjoy their Rasa Sayang, they can have a delicious and convenient meal via takeout or delivery where available.

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About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzlin’ Broccoli. All items at VeganBurg are 100% plant-based and cholesterol free.

For more information and updates from VeganBurg, visit www.veganburg.com.

VeganBurg Will Debut Festive Feast On A Bun To Celebrate Hari Raya

The Rasa Sayang Burg is set to warm hearts and bellies with a medley of Southeast Asian flavours

SINGAPORE, 10 MAY 2019 – VeganBurg is bringing back the kampong spirit of Hari Raya with the launch of a new seasonal special, the Rasa Sayang Burg. Available for two months only, the Rasa Sayang Burg, which literally translates to “Feel The Love”, captures the joy of the festive season and evokes warm memories of celebration with friends and family.

Experience nostalgic elements of classic Southeast Asian flavour combinations with the 100% plant-based burger, made with a home-seasoned and breaded crisp 'chik'n' soy protein patty, and paired with vegan sunny-side up cholesterol-free egg on a burger. This is then topped with fresh cucumber slices, a generous dollop of homemade kampong sambal sauce, sweet caramelized onions, creamy vegan aioli, all sitting on a bed of crunchy lettuce and sandwiched between a soft and fluffy wholemeal bun.

Enjoy a mouth-watering deal and make it a meal with a vegan Rose Bandung drink and Coconut Fries, and then complete the experience with the Chendol Ice Cream, which is flavoured with vibrant green pandan jellies, tropical coconut and luscious gula melaka.

Alex Tan, Founder of VeganBurg, says “Celebrating diversity is a big part of what we do at VeganBurg and the Rasa Sayang Burg is the perfect tribute to Singapore’s diverse multi-cultural food heritage. For many, we’re certain that the Rasa Sayang Burg will bring to their delight a familiar taste of Southeast Asia. We cannot wait to share this delectable experience with everyone!” 

The Rasa Sayang Burg is available for $13.90 ala-carte, or top it up at $6.90 for a set meal. Enjoy the Chendol Ice Cream at $5.90 with every Rasa Sayang meal purchase. The Rasa Sayang Burg can also be hacked with the Impossible™️ Patty for only $18.90.

In addition to its warm and festive offerings in-store, VeganBurg now offers guests even more ways to celebrate the Hari Raya season through its new island-wide delivery and pick up platform, https://veganburg.oddle.me. The Rasa Sayang Impossible™️ Patty hack is only available thru dine-in, take-away, and Deliveroo delivery.

VeganBurg is open daily from 11.30AM – 10.00PM and will continue to operate over the holidays, including Hari Raya Puasa.

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About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzlin’ Broccoli. All items at VeganBurg are 100% plant-based and cholesterol free.

For more information and updates from VeganBurg, visit www.veganburg.com.

VeganBurg Lines Up A Juicy Opportunity In Indonesia

Franchise Expansion for South East Asia Launched for the World’s First Plant-Based Burger Joint

JAKARTA, INDONESIA, 3 October 2018 - Aligning with their 8th anniversary (10 October), VeganBurg has announced their most-awaited expansion strategy focusing on franchising footprint in Jakarta - capitalizing on the land of the emerald equator’s love of burgers. VeganBurg will be participating as an exhibitor in this year’s Franchise and License Expo Indonesia, the largest franchise expo in Jakarta, which will run from 5-7 October, 2018 at the Jakarta Convention Center.

Since its launch in 2010, VeganBurg has grown to 4 outlets across Singapore, with a further outlet in San Francisco, California. Alongside this expansion, VeganBurg will continue to grow its international footprint with plans for additional franchises across Southeast Asia, North America, and around the world.

Indonesia has the largest economy in South East Asia and it’s capital, Jakarta, is hungry for sustainable and plant-based options. In addition, consumer spending is projected to grow by 7.7% annually until 2030. Coupled with a love for great tasting food and all things buzz worthy, VeganBurg and the franchisees see a great potential for business growth as well as climate change awareness in Indonesia.

“We made the concept work in Asia - specifically in Singapore, then we put it to the test in San Francisco and the result was exponential! Expanding into the rest of South East Asia was a natural fit based on the region’s love for sustainability and the desire for a more plant-based dining experience. People have been waiting for so long for us to roll out franchising. The wait is finally over!” said Alex Tan, VeganBurg’s CEO.

Troy Franklin, World Franchise Associates (WFA) COO said: “We are very pleased to have the opportunity to work with VeganBurg in support of their international expansion and to be representing them at the upcoming Franchising & Licensing Expo in Jakarta. With their 100% plant-based burgers served in an inviting and comfortable fast casual restaurant format VeganBurg offers a unique and genuine high-quality product for a new generation of health conscious and socially minded consumers and a great opportunity for Indonesian investors looking for the next big thing in international franchising.”

The company optimistically hopes to expand its footprint throughout the South East Asian region as part of its global strategy.

For more information, visit veganburg.com/franchise 

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Background

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger should look and taste like - by mixing and matching colourful ingredients, plant-based burgers with daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzling Broccoli.

For more information about VeganBurg visit veganburg.com and become a fan on Facebook facebook.com/veganburg

About VeganBurg

VeganBurg highlights creative and delectable fresh 100% plant-based burgers and sidekicks. Veganizing classic popular comfort food that are close to everyone’s hearts.

VeganBurg Brings Rasa Sayang, A Sexy New Burger To Haight

World's First 100% PLant-Based Burger Joint "Feels The Love" with Southeast Asian Inspired Burger Featuring Vegan Egg

SAN FRANCISCO, SEPTEMBER 6th, 2018 – This is not a drill! Bring out your tie-dye bibs and get your peace signs ready. Come September 7th, relive the Summer of Love with VeganBurg’s newest seasonal special, the Rasa Sayang Burg, which literally translates to “Feel The Love” in Malay - a language used predominantly in Singapore and Malaysia. Due to popular demand, VeganBurg San Francisco will be bringing the crazy rich Southeast Asian flavors to the Haight! 

Inspired by the ever-present Southeast Asian breakfast classic, Nasi Lemak, the Rasa Sayang Burg has a taste that’s enough to seduce with the promise of faraway adventure. It's Eat Pray Love at your fingertips. Layered between the wholemeal buns is  a home-seasoned and breaded crisp porcini mushroom patty with a 100% plant-based and cholesterol-free vegan fried egg, and topped with fresh cucumber slices, sweet caramelized onions, creamy vegan aioli, farm-fresh lettuce and a generous dollop of homemade sambal sauce; a red fiery sauce made mainly from chili, rice vinegar and garlic.

Alex Tan, Founder and Burger Director of VeganBurg said, “We’re bringing back the color, opulence, consciousness and the love of the Haight with a taste of classic heart-warming Southeast Asian flavors. For many, we’re certain that the Rasa Sayang Burg will bring to their delight a familiar taste of Southeast Asia. We cannot wait to share this delectable experience with everyone!”

The Rasa Sayang Burg will be available for a limited time while supplies last for the suggested price of $11.90 ala-carte, and can be enjoyed as meal with Seaweed Fries or Sizzlin’ Broccoli and a chiller at an additional $3.90.

Not only that, guests can look forward to enjoying the Rasa Sayang Burg for delivery through their online ordering platform and partnerships with UberEATS, Door Dash, Postmates, Caviar, Eat24 and Grubhub. To order now, visit www.veganburg.com/ordernow. Wherever guests choose to enjoy their Rasa Sayang Burg, they can have a delicious and convenient meal via takeout or delivery where available.

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About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzlin’ Broccoli. All items at VeganBurg are 100% plant-based and cholestererol free.

For more information and updates from VeganBurg, visit www.veganburg.com.