haight ashbury

The New "Bleeding Meat" Vegan Impossible™ Patty Debuts at The Pioneer Plant-based Joint, VeganBurg®

The World’s First Plant-Based Burger Joint Joins The Elite Ranks To Carry The Bill Gates Backed Impossible Burger

  • Starting today, the “bleeding meat” Impossible™ patty will be available at VeganBurg Haight-Ashbury in San Francisco.

  • All VeganBurg burgers can be hacked and mixed and matched with the Impossible Patty by topping-up $3.

  • VeganBurg becomes the first plant-based QSR to serve the Impossible Burger by far in San Francisco.

  • VeganBurg’s menu is 100% vegan, with gluten-free and halal-friendly options. Their menu features fresh ingredients and East meets West inspired flavours.

  • VeganBurg was launched back on 10 October 2010 in a humble outlet in Singapore and opened a store in 2015 in the historic Haight-Ashbury area - it is now home to millions of fans worldwide. Some of their biggest fans are Chrissie Hynde (The Pretenders), Steve Aoki, Belinda Carlisle (The Go-Gos), Tara Stiles, and Deftones.


SAN FRANCISCO, March 28, 2019 —The Impossible™ Patty will finally make its fast-food debut today at Singapore's pioneer plant-based burger joint, VeganBurg.

For starters, they can order the Impossible Smoky BBQ Burger. The powerhouse “bleeding” plant-based burger will be topped with vegan cheese, smoky sweet BBQ sauce, garden-fresh lettuce, caramelised onions, tomatoes, pickles, and creamy vegan aioli - all stuffed in a wholemeal bun. For the ultimate hack, you can add vegan bacon and vegan egg for extreme “meaty” flavour.

The award-winning burger patty from Impossible Foods will provide an exciting new option for VeganBurg’s fans.

“At VeganBurg, we are committed to breaking the stereotype of burgers and pushing the envelope of what they could look, feel and taste like. We are constantly looking for ways to delight our guests with something new as well as introducing familiar favourites. And now, we have a perfect combination for both,” said Alex Tan, Founder and Burger Director of VeganBurg. “We’re very certain that this burger will make everyone’s top list, and we can’t wait to offer the world-renowned bleeding burger!”

“We’ve been around since 2010 and we’re growing exponentially. As a mover and shaker in the meat technology industry, we are very excited to have an array of plant-based options in California. Since opening in 2015, Californians and tourists have the opportunity to complete their experience with a plant-based burger.

The brand founder, Tan, leads a mission to inspire and excite the world to choose a plant-based diet as a means of planet restoration and as a way to combat climate change, all with the help of like-minded individuals and his family.

Based in Redwood City, California, Impossible Foods makes delicious, nutritious meat and dairy products directly from plants — with a much smaller environmental footprint than meat from animals. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., formerly a biochemistry professor and Howard Hughes Medical Institute investigator at Stanford University. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital and Open Philanthropy Project. 

Impossible Foods discovered a scalable, affordable way to make heme without animals: the company engineers and ferments yeast to produce a heme protein naturally found in plants, called soy leghemoglobin. The heme in the Impossible Burger is identical to the essential heme humans have been consuming for hundreds of thousands of years in meat — and while it delivers all the craveable depth of beef, it uses far fewer resources.

The Impossible Burger is produced without hormones, antibiotics, cholesterol or artificial flavors. It uses about 75% less water, generates about 87% fewer greenhouse gases, and requires around 95% less land than conventional ground beef from cows.


Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast-casual restaurant has presence in both Singapore and San Francisco and is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzlin’ Broccoli. All items at VeganBurg are 100% plant-based and cholesterol-free.

For more information and updates from VeganBurg, visit www.veganburg.com.