Exclusive Online Launch: National Day Meal 1-for-1 Special

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EXCLUSIVE ONLINE LAUNCH: Kick off National Day Celebrations with the National Day Meal

  • Bespoke vegan burger to celebrate National Day

  • Inspired by much-loved Chili Crab seafood dish

  • Special ingredients include vegan konjac “crab” meat patty and homemade chili crab sauce made from handcrafted rempah

  • Comes with plant-based cholesterol-free egg that is made from pumpkin

  • Meal includes Curry Fries, Ginger Lemonade, and Coconut Pineapple Ice Cream

  • Priced at $24.90 for a 1-for-1 set

  • Available exclusively online from 1-8 August 2019

Savour an explosion of local flavours with this year’s most anticipated National Day Meal. This heartland hottie will surely set your tastebuds on a colourful parade. Celebrate all the Singaporean flavours you love this National Day!

Available exclusively online for Island-wide deliveries and pick-up from 1 - 8 August 2019.

Be the first to taste it. Click here to order.

VeganBurg, Singapore’s First QSR Brand To Roll Out Franchising in California Gets Down To Business In The United States

The World’s First Plant-Based Burger Joint Seeks Franchisees That Will Change the Landscape of Food


SINGAPORE, 4 March 2019 - The world’s first plant-based burger joint VeganBurg, known for its groundbreaking food and family-friendly ambience, announced today that it is seeking California franchisees at the annual Multi-Unit Franchising Conference in March 2019 - the conference will be held at Caesars Palace in Las Vegas from March 24-27, 2019. VeganBurg is the first Singaporean QSR brand to ever start a franchise in California in the United States.

VeganBurg has powered up its franchise development efforts and is seeking entrepreneurs interested in opening multiple outlets across California. Plans for the expansion include aggressive growth nationwide.

"Over the last 8 years, we’ve invested time in perfecting the ultimate plant-based burger recipe! VeganBurg has a one-of-a-kind concept that has differentiated itself from other industry brands and we're committed to growing the brand nationally. VeganBurg has developed a passionate following from customers nationwide and internationally and we have spent the last few years refining operations and investing in what has made VeganBurg a winner — our juicy burgers, fantastic staff, and world-class customer service," said CEO and Founder, Alex Tan. “We are interested in meeting enthusiastic and dedicated people who are passionate about the environment and impeccable people support.” he added.

From day one, VeganBurg’s franchisees can be assured of support to prepare their business to take off and excel. Everything from pre-opening to training. To name a few, VeganBurg will help you with supply of proprietary ingredients and products, assistance in site selection and interior design, initial training and on-going training support, on-going product research and development, branding and marketing assets, systems, tools and processes.

Even before rolling their sleeves at their first franchise show, VeganBurg has already successfully signed their first franchisee in San Francisco California, proving how lucrative the plant-based business is. VeganBurg also plans to open 5 more restaurants which include both corporate and franchise stores in 2019 and is looking to raise funds from investors to open their immediate goal of 100 stores in 5 years throughout California.

Background  
Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger should look and taste like - by mixing and matching colourful ingredients, plant-based burgers with daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzling Broccoli.  

For more information about VeganBurg visit veganburg.com and become a fan on Facebook facebook.com/VeganBurgSFO    

About VeganBurg  
VeganBurg highlights creative and delectable fresh 100% plant-based burgers and sidekicks. Veganizing classic popular comfort food that are close to everyone’s hearts.  At VeganBurg, every plant-based burger is bursting with wholesome and natural real flavor. Every bite is not just a set of nutritional value numbers – it’s a step towards an environmentally sustainable diet. Every meal is a contribution to a better world by reducing the emissions of greenhouse gases.
 

About Alex Tan
Alex Tan began his career in the fashion retail industry at the age of 20, and during his five-year tenure with one of Singapore’s leading names in the market, he saw the company grow from a startup, to a multi-million company. In 2001, Alex redefined high-pressure laminates and brought it to life with Lamitak, a brand that he created from scratch and is now a leading brand that became a much-sought household name amongst architects and interior designers. It is also distributed globally - with more than $100 million in revenue. And in 2010, Alex started the revolutionary QSR brand, VeganBurg, that is well-loved worldwide and patrons include Chrissie Hynde of The Pretenders, Steve Aoki, and Belinda Carlisle.
 

Contact
Kristin Nethken
The VeganBurg Franchise Team
E-mail: franchise@veganburg.com

Press Download
You can download brand assets from this link.

VeganBurg Franchise Has Officially Set Sail With The Unveiling of A New Store In San Francisco

The World’s First Plant-Based Burger Joint Has Partnered With A Franchisee To Roll Out In California

October 29, 2018 - Hot on the heels of their California franchise launch and just a week before VeganBurg embarks on LA’s Franchise Expo West, leading plant-based fast food franchise, VeganBurg, has confirmed that they have partnered with a franchisee in San Francisco. The new store will be run by franchisees Premal and Milin Patel in California with a target date to open mid-2019 eyeing a location in South of Market (SoMA) in San Francisco. The local franchisee and their team will be trained to create burgers that will excite and tantalize every Californian’s tastebuds as well as fight climate change.

Premal and Milin said: “We knew we wanted to be a part of VeganBurg from the moment we took our first scrumptious bite over a year ago at the Haight-Ashbury location in San Francisco. The experience was just that powerful and we knew right then that this was something that San Francisco has long been yearning for.”

“VeganBurg’s franchise scheme which offers pre-opening support and operational support will be valuable in opening the proposed store,” Said Alex Tan, founder and CEO of VeganBurg.  “It means the brand can now work with like-minded individuals to grow our portfolio of sustainable outlets and we intend to open more VeganBurg stores across California within the next five years.”

As one of the pioneering plant-based clean meats companies in the world, VeganBurg has opportunities for franchisees throughout California.  Help is provided with site selection, interior design, initial training, marketing and promotion, constant research and development, franchise operation manual, and on-going training.  As a franchise, the company will supply all the assistance needed to get your successful VeganBurg ready to flip burgers in no time.

If you’re interested in joining VeganBurg’s crusade in beating climate change by owning your very own VeganBurg store, book here now to get exclusive expo access and to secure your territory https://bit.ly/2Extymf , limited slots available.

For further information please visit: veganburg.com/franchise

END

Background

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger should look and taste like - by mixing and matching colourful ingredients, plant-based burgers with daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzling Broccoli.

For more information about VeganBurg visit veganburg.com and become a fan on Facebook facebook.com/VeganBurgSFO


About VeganBurg

VeganBurg highlights creative and delectable fresh 100% plant-based burgers and sidekicks. Veganizing classic popular comfort food that are close to everyone’s hearts.

At VeganBurg, every plant-based burger is bursting with wholesome and natural real flavor. Every bite is not just a set of nutritional value numbers – it’s a step towards an environmentally sustainable diet. Every meal is a contribution to a better world by reducing the emissions of greenhouse gases.

About Franchise Expo West

Franchise Expo West is the premier event covering the franchise industry for the western United States, and serves as the industry's one-stop shop for prospective franchisees. The expo will run from November 1-3 2018 at the Los Angeles Convention Center in Los Angeles California.

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VeganBurg Unwraps Trufflebello Burg Just In Time For The Holidays

 
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Limited-Time Menu Items Feature a Twinkling Concoction of Flavours and Taste Just Like Christmas

SINGAPORE, 30 October 2018 - Burger-lovers, rejoice – your yuletide season just got a whole lot merrier! The world’s first plant-based burger joint is getting into the holiday spirit and indulging fans with a spirited blend of flavours. Starting 12 November 2018, fans can enjoy the Trufflebello Burg in-store and across island-wide delivery platforms, while supplies last.

Packed with a crispy herbed Portobello patty and a bold and spicy truffle aioli sauce, the Trufflebello Burg harmoniously stacks mouth-watering artisanal sundried tomatoes, farm-fresh arugula and shredded purple cabbage, topped with egg-free mayonnaise, all on a toasted wholemeal bun.

“The Trufflebello Burg meal delivers enticing flavours that are holiday favourites,” said Alex Tan, Founder and Burger Director of VeganBurg. “Guests can enjoy the traditional holiday flavours that they know and love, along with new, exciting tastes that bring VeganBurg’s magic to the season. We’re always ready to serve holiday cheer and amazing tasting burgers for everyone to enjoy.”

But the jingle-bell-rockin’ doesn’t stop there; VeganBurg will also add a symphony of festive flavours to its sidekicks. The Trufflebello Burg is available as a meal with limited-time-only Sweet Potato Fries with Maple Dip, Spiced Berry Punch and Choco Crisp Ice Cream. VeganBurg’s festive delights are perfect anytime, whether fans are fueling up for holiday shopping or taking a well-earned break from the kitchen:

Sweet Potato Fries with Maple Dip – Wedges with a crunch when biting into them, and pillows of soft sweetness in the centre. Crispy Sweet Potato Fries served with a side of seasonal Maple Dip, offer fall flavours with every bite.

Spiced Berry Punch – The refreshing Spiced Berry Punch is packed with a rich combination of cinnamon and berry flavours – a guaranteed spirit raiser!

Choco Crisp Ice Cream – Relax and unwind with the Choco Crisp Ice Cream; a creamy dairy-free chocolate ice cream encrusted with chunks of crunchy toasted cinnamon oats and a drizzle of strawberry sauce.

The Trufflebello Burg is available for $11.90 ala-carte, or top it up at $6.90 for a set meal. Enjoy the Choco Crisp Ice Cream at $5.90 with every Trufflebello Burg meal purchase.

For fans looking to stay cozy inside, the Trufflebello Burg meal will launch exclusively online for island-wide delivery at https://veganburg.oddle.me from 7 – 11 November, before launching nationwide on 12 November.

For more information on the Trufflebello Burg, please visit www.veganburg.com or check us out on Facebook, Instagram, or Twitter.

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About VeganBurg

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger could look, feel and taste like by mixing and matching colourful ingredients, daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shroomsburger, Seaweed Fries, and Sizzlin’ Broccoli. All items at VeganBurg are 100% plant-based and cholestererol free.

For more information and updates from VeganBurg, visit www.veganburg.com.

VeganBurg Announces California Expansion With Plans To Open 300 Stores

 
 

World’s First Plant-Based Burger Joint Is Expanding Due To High Demand

LOS ANGELES, CALIFORNIA, October 17, 2018 - Aligning with World Vegan Day (November 1st), VeganBurg has announced their most-awaited domestic expansion strategy focusing on franchising footprint in California - capitalizing on the golden coast’s love of burgers. VeganBurg will be participating as an exhibitor in this year’s Franchise Expo West, the largest franchise expo in the western United States, which will run from November 1-3, 2018 at the Los Angeles Convention Center.

VeganBurg sees potential success and its organic customer growth hits record high with revenues soaring up to 40 per cent within the first two years of operation. The business has exponentially developed over the past 8 years, capitalising on great tasting food and word of mouth. Since its launch in 2010, VeganBurg has grown in Singapore, with a further outlet in San Francisco, California. Alongside this expansion, VeganBurg will continue to grow its American footprint with plans for additional franchises across the United States, Southeast Asia, and around the world.

In the West Coast, the trend for sustainable and plant-based options is booming and the average spend per person on eating out is now higher than ever. Coupled with a love for great tasting food and all things American, VeganBurg and the franchisees see a great potential for business growth as well as climate change awareness in California.

“Southern California has been on the radar since conception, with an established vegan and cosmopolitan culture and their hunger for emerging sustainable brands. We anticipate this to be a booming market for us. We have already received a warm welcome from our San Francisco outlet customers and anticipate further expansion throughout the state. People have been waiting for so long for us to roll out franchising. The wait is finally over!” said Alex Tan, VeganBurg’s CEO. “In addition, with the recent UN Intergovernmental Panel on Climate Change (IPCC) announcement on global warming, now is the best time to turn over a new leaf, dodge the beef, and switch to a plant-based burger.

Franchise Director Steven Gardner explained, “ California has a $2.6 billion economy, and represents 14% of the United States' total economy. In 2017, Forbes listed California as one of the “Best States for Business” which is in part due to the state's positive economic forecast for the next five years, indicating job growth and increased economic prospects. The Golden State has long been known for its health-oriented population making VeganBurg’s future even more bright within the California market.”

The brand is also setting its sights on further international expansion with an immediate focus in the United States and South East Asia in the years to come.

For more information, visit veganburg.com/franchise

END

Background

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger should look and taste like - by mixing and matching colourful ingredients, plant-based burgers with daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzling Broccoli.

For more information about VeganBurg visit veganburg.com and become a fan on Facebook facebook.com/VeganBurgSFO

About VeganBurg

VeganBurg highlights creative and delectable fresh 100% plant-based burgers and sidekicks. Veganizing classic popular comfort food that are close to everyone’s hearts.

At VeganBurg, every plant-based burger is bursting with wholesome and natural real flavor. Every bite is not just a set of nutritional value numbers – it’s a step towards an environmentally sustainable diet. Every meal is a contribution to a better world by reducing the emissions of greenhouse gases.

###

VeganBurg Lines Up A Juicy Opportunity In Indonesia

Franchise Expansion for South East Asia Launched for the World’s First Plant-Based Burger Joint

JAKARTA, INDONESIA, 3 October 2018 - Aligning with their 8th anniversary (10 October), VeganBurg has announced their most-awaited expansion strategy focusing on franchising footprint in Jakarta - capitalizing on the land of the emerald equator’s love of burgers. VeganBurg will be participating as an exhibitor in this year’s Franchise and License Expo Indonesia, the largest franchise expo in Jakarta, which will run from 5-7 October, 2018 at the Jakarta Convention Center.

Since its launch in 2010, VeganBurg has grown to 4 outlets across Singapore, with a further outlet in San Francisco, California. Alongside this expansion, VeganBurg will continue to grow its international footprint with plans for additional franchises across Southeast Asia, North America, and around the world.

Indonesia has the largest economy in South East Asia and it’s capital, Jakarta, is hungry for sustainable and plant-based options. In addition, consumer spending is projected to grow by 7.7% annually until 2030. Coupled with a love for great tasting food and all things buzz worthy, VeganBurg and the franchisees see a great potential for business growth as well as climate change awareness in Indonesia.

“We made the concept work in Asia - specifically in Singapore, then we put it to the test in San Francisco and the result was exponential! Expanding into the rest of South East Asia was a natural fit based on the region’s love for sustainability and the desire for a more plant-based dining experience. People have been waiting for so long for us to roll out franchising. The wait is finally over!” said Alex Tan, VeganBurg’s CEO.

Troy Franklin, World Franchise Associates (WFA) COO said: “We are very pleased to have the opportunity to work with VeganBurg in support of their international expansion and to be representing them at the upcoming Franchising & Licensing Expo in Jakarta. With their 100% plant-based burgers served in an inviting and comfortable fast casual restaurant format VeganBurg offers a unique and genuine high-quality product for a new generation of health conscious and socially minded consumers and a great opportunity for Indonesian investors looking for the next big thing in international franchising.”

The company optimistically hopes to expand its footprint throughout the South East Asian region as part of its global strategy.

For more information, visit veganburg.com/franchise 

END

Background

Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger should look and taste like - by mixing and matching colourful ingredients, plant-based burgers with daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries, and Sizzling Broccoli.

For more information about VeganBurg visit veganburg.com and become a fan on Facebook facebook.com/veganburg

About VeganBurg

VeganBurg highlights creative and delectable fresh 100% plant-based burgers and sidekicks. Veganizing classic popular comfort food that are close to everyone’s hearts.

CEO / Founder Bio

Alex Tan began his career in the fashion retail industry with at the age of 20, and during his five-year tenure with one of Singapore’s leading names in the market, Big City Fashion, he helped secure distributorships in Asia for well-known labels such as Doc Martens, Kipling, Yellow Cap and Johnston & Murphy. He was involved in sales & marketing, product development, merchandising and procurement, and saw the company grow from a startup, to a multi-million company.

Over a span of the next 13 years at TAK Products & Services Pte Ltd, a company specializing in interior surfaces, Alex undertook several high-level portfolios such as Director of Product Design & Development and Director of Sales & Marketing and he was instrumental in the consistent growth of the company from a headcount of just five employees to an annual group turnover in the hundreds of millions of dollars, with offices in Indonesia, Malaysia, Thailand, China and distributors around the world. In 2001, Alex redefined high-pressure laminates and brought it to life with Lamitak, a leading brand which became a much-sought household name amongst architects and interior designers, distributed globally. Today, Alex sits on the board of TAK.

However, VeganBurg is where his heart lies and his passion most strong. The brand’s visionary, Alex is also a firm advocate for planet sustainability and conscious eating, Alex has been gone plant-based since 1995. He is very much a hands-on person and always makes it a point to know every aspect of running the business as well as every staff in the company. In 2014, compelled by the vision to make veganism mainstream, Alex moved his family to US to open the Haight Street store from scratch.